DO YOU KNOW RAINS FASHION?
In Rains they tell us that when they were born in 2012 they
did so wanting to be faithful to the typical raincoats that fishermen had worn
in coastal areas, but in an urban version. And, basically, that's what they do
in their workshops.
Rains SS22 is presented at Copenhagen Fashion Week as one of
the most innovative proposals of all. Thus, we present this perfect collection
to wear on those rainy summer days in which the smell of damp from the streets
invites us to stroll through the city.
During the last Copenhagen Fashion Week we discovered that
Danish people love to dress in winter with cheerful colors, that they like (and
very much) logomania and that they have nothing to envy, for example, to the
transgressive looks of London. In its streets and on its catwalk we have seen
everything. And in that everything, one thing has caught our attention: the
Rains raincoat brand.
Rains tells us that when they were born in 2012 they wanted
to be faithful to the typical raincoats worn by fishermen in coastal areas, but
in an urban version. And, basically, that's what they do in their workshops.
Rains SS22 is presented at Copenhagen Fashion Week as one of
the most innovative proposals of all. Thus, we present this perfect collection
to wear on those rainy summer days when the smell of wet streets invites us to
walk around the city.
In its collections for men and women we find not only raincoats
of all possible lengths and silhouettes in solid colors, but also accessories
such as bags or mobile cases that, in places where it rains a lot, are very
appreciated. In addition, its competitive prices, between 40 and 200 euros,
make it even more desirable.
This firm, which advocates responsible consumption, has its
nerve center in Egaa, Denmark, but is already present in the main fashion
capitals such as Paris or New York. And it is that so good has been its
reception in the industry, that it has already collaborated with other powerful
firms such as Opening Ceremony or Vetements . Some water? Yes please.
Its men's and women's collections contain not only raincoats
in all possible lengths and silhouettes in plain colors, but also accessories
such as bags or cell phone cases, which are very much appreciated in places
where it rains a lot. In addition, its competitive prices, between 40 and 200
euros, make it even more desirable.
This firm, which advocates responsible consumption, has its
nerve center in Egaa, Denmark, but is already present in major fashion capitals
such as Paris and New York. And it has been so well received in the industry
that it has already made collaborations with other powerful firms such as
Opening Ceremony or Vetements. A little rain? Yes, please.
Rains' proposals for the SS22 season reflect the market
demands for the optimal quality and functionality of the garments, giving their
personal touch and drawing inspiration from the Danish landscapes and the
firm's Scandinavian roots. In addition, it follows sustainable policies using
fluoride-free polyurethane in each and every one of its collections.
Similarly, Rains' creative design revolves around everything
that rain can offer in fashion. This launch includes clothing for both men and
women, in which jackets, bodysuits, long pants and military boots are the main
protagonists.
Please let it rain now!
Rains' proposals for the SS22 season reflect market demands
for functionality and optimal garment quality, giving its personal touch and
drawing inspiration from Danish landscapes and the firm's Scandinavian roots.
In addition, it follows sustainable policies by using fluorine-free
polyurethane in each and every one of its collections.
Similarly, Rains' creative design revolves around all that
rain can offer to fashion. This launch includes both men's and women's
clothing, with jackets, bodysuits, long pants and military boots taking center
stage.
