I'm a Lady Dior

Shake off the diktats of fashions, don't care about trends, but about your own needs. It is the most electrifying embodiment of contemporary, free and conscious femininity. If choosing how to dress has more and more to do with individual feelings, never before has the sensuality of an accessory revealed itself in the ability to indulge desires, dreams and passions. Promote them. Through an iconic design, an expression of style and values in which to identify. As unique as that of the Lady Dior bag : an emblematic creation of the Parisian fashion house, for almost thirty years it has embodied the aspirations and goals of women all over the world.

Investment of feelings and imagination, it draws on a magnificent past to project it onto brilliant and brand new ambitions. As multifaceted as the first woman who fell in love with it, Lady D (hence its name). Gift of the Première Dame Bernadette Chirac on the occasion of her visit to France in 1995, Lady Dior immediately earned a place of honor in the princess's heart and wardrobe: accomplice in her most important moments, from public occasions to private life.

This is the story of an authentic it bag that has kept its charm intact. Symbol of that desire for freedom that belonged to Diana and which has become the watchword of our times, maximum aspiration, in all its forms. Freedom to dream, to believe in the future, in oneself: to dream, to believe, to be yourself, as the three chapters of the latest project by Dior and Amica tell us, in which the bag becomes the means to tell emotions, beauty and daring of the female universe.

An object on which classic savoir faire, Parisian esprit and contemporary appeal are mixed. The essence remains that of heritage: linear and square, with the arched handle that crowns the design with golden proportions and the inevitable logoed pendant. The rest is sparkling experimentation. Starting with the color palette that revisits the leather designed by the famous Cannage motif, inspired (they say) to an armchair by Monsieur Dior. The black or white versions are magnetic: matte, granite, color block, with a decisive and enterprising character. The palette then dissolves on blues and blushes with a soft and romantic taste, awakens boldly in the red and orange variants.

The shoulder strap is the synthesis of feminine versatility, of the many variables of one's self. Maxi, decorated, it marks a taste that is impossible to harness in conventional definitions. “The secrets of beauty lies in being interesting” said Monsieur Dior. So the textures also evolve, revisited with the 3D embroideries of the Lady D-Lite model or animated by the prints of the new collections, and new micro and precious formats are born. Tireless interpreters of the greatest desires. Magnificent chests guardians of our boldest aspirations.